Tony Russo Farmers Marketing Award
2017 Recipient - William Schober Sons, Inc.
John Hurff is the owner of William Schober Sons, Inc. and represents the fourth generation of the family to run this farm, with his wife Pam. His children, are the farm’s fifth generation. His parents, Myron and Darlene, turned the farm over in 2007 after having run the business for 30 years. Their reputation has grown via “word of mouth” endorsements and they now serve customers from all over the Mid-Atlantic Region. The Schobers pick all of their own fruit and in addition to their home market sell at various farmers markets. They try to cater to sportsmen, creating a market for deer apples, beets, corn, and sweet potatoes. They also run a special program every year which allows Veterans to receive complimentary apple cider, apples, vegetables, homemade cookies, and other gifts to honor them for their service. In 2016, 2,335 Vets received gifts.
John, like his dad before him, has been involved with the New Jersey State Horticultural Society and the New Jersey Peach Promotion Council. John has also been on the board of the South Jersey Chapter of the Fellowship of Christian Farmers for several years.